A Nordic Brand Roadshow to Inspire Customers
Establish a high profile market position for Huawei using Brand Experience
Huawei want to establish their position in the high-end market through attention, engagement and impressions of the new products. Secondary target is to drive sales to retail partners. To generate a broad reach Huawei want to do a Roadshow in the two main markets for their high end models, Denmark and Norway.
Create a premium area to set the brand value
Generate an increase brand knowledge of the Huawei brand and the product brand Mate 9 Pro
Give the visitors an experience of the main product features and highlight the value of the cooperation with Leica
We providded a retail concept deisng using exclusive materials, hologram projectors, and a dedicated external sales force.
The overall feel of the phone was to emphasise that we are entering a new era in smart phone technology wand the solution was a customized roadshow setup, highly integrated with holographic displays to support the story of this unique product.
We trained a dedicated team that travelled the locations and invited the visitors to engage and experience the new product.
An attractive brand experience at high traffic locations, such as, Field’s in Copenhagen and Storo in Oslo
The result of the roadshow was great and the overall feedback from target audience and other curious visitors was very good.
Created a premium area to set the high end brand value
Generated an increase brand knowledge of the Huawei Brand and the product brand Mate 9 Pro
Gave the visitors an experience of the main product features and highlight the value of the cooperation with Leica.